Skip to content

NYTimes Pricing – The Big Picture

March 17, 2007

Long Zheng, of, posted NYTimes Times Reader goes paid – boooooo.  In that post and comments I learned a bit more about the NYTimes pricing model.

Folks are focusing on the $15/mo

NY Times Tiered Pricing

(mostly determined via Long’s post…so please comment if I got it wrong…)

  • Times Delivery @ home & access to all of the below, I believe – $18/month
  • Times Reader (includes Times Select content & crosswords) – $15/month
  • Times Select membership – $7.95/month or $49.95/year w/ free 14 day trial (now you can get more content on the web site)
  • web site content – free


Seems like they are positioning it as:

    1. a great feature for delivery subscribers.
    2. an environmental friendly option for news hounds.


Pricing Analysis/Questions

  • They should be positioning the pricing all together…the whole story makes the increase from a free Beta version to $15 a month more reasonable.
  • Perhaps, they should offer an $7.95 a month option for Times Select or Times Reader.  If you get both, it is $15 instead of $16.
  • Perhaps, they should offer a single days paper through the Times Reader – perhaps for $1.
  • I think this is a reasonable pricing experiment for the Times.  Will it change over time?  Is it making the $18 people happier…or attracting more of them.  What will it do to the bottom line?
  • Will they have a 14-day trial for the Reader as well…I think they should…gotta hook people…

I’m interested to find out.  I’d love to have rich software help their bottom line and their customer experience.


What am I going to do?

My profile:

  • I have never been a subscriber.
  • I love an occasional Sunday or daily Times. 
  • I read it more often when I am traveling for business or vacation.
  • I don’t find the web site experience to be compelling enough to read regularly…I will only go there when somebody points out an interesting article.
  • I find the Times Reader experience to be very nice and read the paper several times a week now that I have it.

My answer:

  • for $7.95 w/o select content…I would do it
    • likely not for $15.
  • for $1 a day, I would buy several a month.


What are you going to do?

What is your profile?  What does the addition of the Times Reader to the pricing model change about how much you will pay the Times each year?

Don’t give an answer without giving more background, like I did above…that is what is interesting.


Random Admission

[yes, i am not very prose-y…i like bulleted lists.]



One person’s comments:

  1. Pablo permalink

    The current pricing comes to around $0.50 per day (less if you take into account the 14 month offer, 2 months for free) and they post content every day, plus the Sunday edition.
    That is much less than what I spend daily on coffee, and on a yearly basis less than what I contribute to NPR (which is my other main source for news).
    Here I talk about the News Reader and the other WPF applications released so far

  2. Unknown permalink

    HTML clipboard 



    صورة لنجم الأهلي محمد أبو تريكة..

    صورة محمد ابو تريكة


    صور كا كا 22
    صور كاكا…

    صور لكاكا…

    صوره للاعب "kaka22"

    المنتديات العامة
    منتدى الدوري السعودي

    تشكيلة الاخضر في التصفيات

    السعودية تكرم أوزباكستان برباعية(شاهد الأهداف)

    الجوهر مستمر مع المنتخب..

    استبعادات في المنتخب.

    من تتوقع ان يكون افضل لاعب في اسيا2008

    صلاح عباس الى الاهلي

    ما هو شعور اسماعيل مطر ..!!

    توقعكم من الاول والثاني الى الخامس

    ارتياح سعودي وقناعة إماراتية

    معومات عن المملكة العربية السعودية

    الأخضر يرعب المنافسين بورقة التاريخ

    مباريات المنتخب الودية +المصدر

    قرعة التصفيات الآسيوية

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: